Privacy
Policy.

Reactively, a trading name of Bruce Media Group Ltd ("we," "us," or "our"), is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or services, you consent to the practices described in this policy.

Bruce Media Group Ltd is the data controller responsible for your personal data.

We collect and process the following types of personal data:

We use your personal data for the following purposes:

• Service Delivery: To provide and manage the services you've requested
• Communication: To respond to inquiries and maintain client relationships
• Billing: To process payments and manage accounts
• Improvement: To analyze and improve our services and website
• Marketing: To send relevant updates and promotional materials (with consent)
• Legal Compliance: To comply with legal obligations and enforce our terms

We process your personal data based on:

• Contract: Processing necessary to fulfill our contractual obligations to you
• Legitimate Interest: For business development, analytics, and service improvement
• Consent: When you've explicitly agreed (e.g., marketing communications)
• Legal Obligation: To comply with applicable laws and regulations

We may share your personal data with:

• Service Providers: Third-party vendors who assist in delivering our services (e.g., hosting, analytics, payment processing)
• Professional Advisors: Lawyers, accountants, and consultants as needed
• Legal Authorities: When required by law or to protect our rights
• Business Transfers: In the event of a merger, acquisition, or sale of assets

We do not sell your personal data to third parties.

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure server infrastructure with SSL/TLS encryption
• Regular security assessments and updates
• Access controls and authentication protocols
• Employee training on data protection
• Regular backups and disaster recovery procedures

While we strive to protect your data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Typical retention periods include:

• Client Data: Duration of the business relationship plus 7 years for tax and legal purposes
• Marketing Data: Until you withdraw consent or request removal
• Website Analytics: Up to 26 months

Under UK GDPR, you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restriction: Limit how we use your data
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at hello@reactively.co.uk. We will respond within one month.

Our website uses cookies and similar tracking technologies to enhance your experience. Cookies are small text files stored on your device. We use:

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: To understand how visitors use our site
• Marketing Cookies: To deliver relevant advertising (with consent)

You can control cookie settings through your browser preferences. Note that disabling cookies may affect website functionality.

Your data is primarily stored within the UK and European Economic Area (EEA). If we transfer data outside these regions, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO)
• Data Processing Agreements with third-party providers
• Ensuring recipients are in countries with adequate data protection laws

Our services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

If you have concerns about how we handle your personal data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

For questions about this Privacy Policy or to exercise your rights, please contact us: