Dan Bruce
Founder & SEO Director
Founder of Reactively and SEO Director with over a decade of experience helping brands grow through data-driven search strategies.
Dan Bruce is the founder and SEO Director at Reactively — a performance-first digital marketing agency based in the UK. With over a decade of hands-on experience in search engine optimisation, digital PR, and growth strategy, Dan has helped brands across e-commerce, finance, travel, and B2B scale their organic presence and outperform their markets.
Dan's approach combines technical rigour with creative thinking — from deep technical audits and site architecture strategy to large-scale link acquisition and content that actually earns rankings. He's worked with clients ranging from funded startups to global enterprises, and has a particular interest in how AI and automation are reshaping SEO practice in 2025 and beyond.
When he's not in the weeds of crawl data or algorithm updates, Dan writes about the latest developments in search, shares practical SEO insights, and occasionally rants about redirect chains.
AI News March 2026: Claude Sonnet 4.6, Perplexity Computer, NVIDIA Nemotron & the OpenAI Fallout
Claude Sonnet 4.6 is outperforming Opus-class models. Perplexity launched a multi-model AI agent called Computer. NVIDIA dropped a fully open 120B model. And OpenAI lost 1.5 million users after a Pentagon deal backfire. Here's everything that happened in AI this March.
March 2026 SEO News: Google's Core Update, Discover Overhaul & the AI Overview Shift
Google has launched a broad core update and the first-ever dedicated Discover core update in March 2026, while AI Overviews are now cutting organic clicks by 42%. Here's what's changed and what to do about it.
Google's New File Limits: What the 2MB HTML Cap Actually Means for Your Site
Google clarified its Googlebot file limits in February 2026. HTML gets 2MB, PDFs get 64MB. Here's what it actually means for your site and why most people don't need to worry.