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MARKETING_TOOL

UTM
Builder.

Create custom campaign URLs with UTM parameters to track your marketing campaigns in Google Analytics. Monitor your traffic sources effectively.

UTM Builder

Create custom URLs with UTM parameters to track your marketing campaigns

The full website URL (including https://)

Identify the advertiser, site, publication, etc.

Advertising or marketing medium

Product, promo code, or slogan

Identify the paid keywords (optional)

Differentiate similar content or links (optional)

Your UTM URL will appear here

Fill in the required fields to see parameters

Pro Tips

  • •Use lowercase and underscores for consistency
  • •Keep names descriptive but concise
  • •Track your URLs in Google Analytics

Why Use UTM Parameters

  • •Track which campaigns drive the most traffic
  • •Measure ROI across different channels
  • •Understand which content performs best
  • •Make data-driven marketing decisions

Best Practices

  • •Use consistent naming conventions
  • •Keep values lowercase with underscores
  • •Document your UTM strategy
  • •Test links before sharing widely

UTM Parameters Explained

utm_source: Identifies the source of your traffic (e.g., google, newsletter, facebook)
utm_medium: Identifies the marketing medium (e.g., cpc, email, social, banner)
utm_campaign: Identifies the specific campaign (e.g., summer_sale, product_launch)
utm_term: Identifies paid search keywords (optional)
utm_content: Differentiates similar content or links (optional)
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