Digital PR
MattressNextDay
18-month national Digital PR campaign establishing sleep authority across tier-1 UK media.
Client
MattressNextDay
Industry
E-commerce / Home Furnishings
Services
Digital PR · Expert Positioning · Data-Led Campaigns
The challenge
MattressNextDay needed to build brand authority and organic visibility in a highly competitive sleep market — with consistent tier-1 coverage to establish themselves as the go-to source for sleep expertise.
Our approach
We positioned Martin Seeley, their sleep expert, as the industry authority through data-driven studies, trend prediction, seasonal hooks, and reactive PR — securing consistent coverage across major UK publications over 18 months.
Tier-1 placements
Average domain authority
Expert quotes published
Estimated PR value
Campaign highlights
Orthosomnia — sleep tracking disorder
Capitalised on an emerging trend, securing coverage across HuffPost, Metro, and Living Etc.
HuffPost UK · Metro · Living Etc · Evening Standard
Sleep divorce & relationship sleep
Featured coverage on couples sleeping separately across lifestyle publications.
Daily Record · Marie Claire · Glamour · Cosmopolitan
Lunar impact on sleep
Coverage on how moon phases affect sleep patterns, connecting seasonal hooks to sleep health.
Forbes · Telegraph · Harper's Bazaar · The Sun
Press coverage
Campaign coverage
Press placement
Record business performance
MattressNextDay reported exceptional results following the campaign — fifth consecutive year of record performance.
Pre-tax profits
+20% YoY
Annual turnover
+47% YoY
Growth since 2020
“Profitability is a clear reflection of how well we're serving our customers. After five straight years of growth, our long-term strategy continues to deliver tangible results.”
“The expert-led PR strategy delivered both immediate media coverage and long-term brand authority in the specialised sleep market.”
Campaign analysis
Reactively for MattressNextDay
