PressReacher
Building an AI-Powered PR Platform That Transforms Media Outreach
Reactively / PressReacher
Digital Marketing / SaaS
At Reactively, we recognised an opportunity to revolutionise how PR professionals connect with journalists. The industry needed an intelligent platform that would combine AI-powered journalist discovery, sophisticated workflow automation, and enterprise-grade email infrastructure—all designed specifically for the modern digital PR landscape.
We architected PressReacher as a robust, scalable SaaS platform capable of handling high-volume email campaigns while maintaining exceptional deliverability rates. The system processes approximately 10,000 PR pitches weekly, with sophisticated SMTP integration and intelligent bounce detection that protects sender reputation and maximises inbox placement.
PressReacher became our vision: a comprehensive journalist database and PR workflow platform that puts cutting-edge technology in the hands of communications professionals. We envisioned an intelligent system that would transform media outreach from guesswork into measurable strategy.
Enterprise-Grade Architecture.
AI-Powered Discovery
Intelligent journalist discovery features that leverage multiple APIs, enabling PR professionals to find relevant contacts based on beat, publication, and recent coverage. The platform automatically validates email addresses in real-time.
Enterprise Infrastructure
Enterprise-level infrastructure with comprehensive backup solutions across multiple cloud providers, ensuring 99.9% uptime and complete data security while maintaining full GDPR compliance.
High-Volume Email
Sophisticated SMTP integration handling 10,000+ weekly pitches with intelligent bounce detection that protects sender reputation and maximises inbox placement rates.
Analytics Engine
Powerful analytics capabilities that track opens, clicks, responses, and media placements across campaigns, providing actionable insights that turn outreach into measurable strategy.
Intelligent Features.
Smart Email Monitoring
Intelligent systems that automatically detect bounces and out-of-office responses, keeping contact databases clean and engagement metrics accurate.
Custom Analytics Dashboards
Real-time visibility into campaign performance, helping PR teams optimise their outreach strategies based on data, not guesswork.
Journalist Database
Comprehensive journalist discovery and contact management with AI-powered search, beat tracking, and relationship history.
Campaign Management
Intuitive interface for managing multiple PR campaigns simultaneously, from pitch creation to journalist outreach to results tracking.
Real-Time Validation
Automatic email validation and deliverability checking that maintains high inbox placement rates and sender reputation.
Media Placement Tracking
Track secured coverage, measure campaign ROI, and generate client reports that demonstrate tangible PR value.
Powers Award-Winning Campaigns
PressReacher powers Reactively's own award-winning PR campaigns, consistently securing media placements in top-tier UK publications including BBC, Guardian, Telegraph, and other national media outlets. The platform has transformed our internal efficiency, enabling our team to focus on strategic storytelling and relationship building while the technology handles the heavy lifting.
This project showcases Reactively's full-stack development capabilities: from database architecture and API integrations to email infrastructure and user interface design. We successfully delivered a commercial-grade SaaS platform that solves real industry problems while demonstrating our technical expertise to clients across sectors.
PressReacher proves what's possible when deep industry knowledge meets sophisticated technical execution. We didn't just build a tool—we created a competitive advantage that's now available to the wider PR industry.
Reactively Team
Development & PR Specialists
We continue to enhance PressReacher with new features, integrations, and AI capabilities, ensuring it remains at the forefront of PR technology. The platform represents our commitment to innovation and our ability to identify market opportunities, then execute solutions that deliver genuine business value.
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