MyJobQuote
Home Improvement Authority Campaign
MyJobQuote
Home Improvement / Marketplace
MyJobQuote, one of the UK's leading home improvement platforms, aimed to increase brand visibility and improve organic search rankings. The challenge was to create a digital PR campaign that would generate high-quality backlinks and engage a broad audience, from DIY enthusiasts to homeowners looking for professional services.
We devised a strategic campaign focusing on trending home improvement topics, seasonal DIY projects, and expert advice that would resonate with media and readers alike. By conducting thorough research into industry trends and consumer behavior, we identified content angles that were both timely and relevant. We implemented a targeted outreach strategy, pitching to key journalists in the home and lifestyle sectors, leveraging data-driven insights and compelling infographics.
We produced a series of insightful articles, how-to guides, and expert tips that showcased MyJobQuote's authority in the home improvement space. Our team created compelling infographics and visual content that enhanced storytelling and made the content highly shareable across social media platforms.
Campaign Highlights.
Trending Home Improvement Topics
Strategic coverage of current home improvement trends, seasonal DIY projects, and renovation advice that resonated with both media outlets and homeowners across the UK.
Seasonal DIY Projects
Timely, relevant content focusing on seasonal home improvements and DIY projects, establishing MyJobQuote as the go-to resource for practical advice.
Expert Home Improvement Advice
Data-driven insights and expert commentary positioning MyJobQuote as the authority in the home improvement sector, featured in major lifestyle publications.
Featured Placements.
The campaign resulted in over 100 high-quality backlinks from top-tier publications, including major outlets like The Sun, Daily Express, and House Beautiful. These placements significantly boosted MyJobQuote's SEO performance, leading to a noticeable increase in organic search traffic and improved rankings for key search terms. The widespread media coverage also elevated MyJobQuote's brand presence, making them a go-to resource for home improvement advice and services in the UK market.
Press Coverage.
The strategic campaign secured 100+ high-quality backlinks from top-tier publications including The Sun, Daily Express, and House Beautiful, significantly boosting SEO performance and establishing MyJobQuote as the go-to resource for home improvement in the UK.
Campaign Analysis
Reactively for MyJobQuote
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